These policies are not meant to be comprehensive, but cover most situations where SOE employees and students may be communicating with other audiences as a part of their role. Policies, procedures, and guidelines provide a roadmap to deliver the message that great things are happening at the School of Education. The Office of Marketing, Communications, & Events (MCE) works in concert with the Office of the Dean, the Office of Advancement and Alumni Relations, and the Office of Academic and Student Services to set goals around which the public image of the School is represented.
Because of federal and student loan funding, Syracuse University and the School of Education are required to comply with federal disability and accessibility law and regulation including The Rehabilitation Act of 1973, Section, Section 504, and the Americans with Disabilities Act.
The School of Education supports this policy by requiring all faculty and staff to take a “beyond compliance” approach in routine communications such as email, and the creation of Word, Excel, and .pdf documents.
Tutorials are available at answers.syr.edu on creating accessible emails, print materials, electronic materials, and web content. ITS also holds regular training sessions on these topics. MCE staff can provide training or consultation on accessible document creation or conversion.
Coordination of design, print, and production of all documents and publications intended for external audiences should be produced/approved through MCE.
Media relations activities include recommending, organizing, capturing and directing media opportunities. MCE can support and serve as a clearing- house for information about programs, events, faculty and staff. The department may also provide research, contacts, or connections to subject matter experts to support media requests. The following procedures explain the department policies regarding the flow of information.
Communications with external audiences includes all formal and informal correspondence and meetings with alumni, academic and/or community partners, and donors to the School of Education.
All major events (conferences, workshops, receptions, lectures, etc.) should be coordinated in consultation with MCE to ensure consistency, compliance with procedural guidelines, and accessibility.
Photography provides images to market The School of Education to the school’s faculty, staff and the prospective students and alumni through the web, social media, and various print publications.
Videography chronicles on tape and other electronic media, moving images to support college-wide special events, courses, lectures, seminars and other academic programming needs.
Observe the following guidelines when posting, commenting and sharing content via social media. Page administrators are responsible for all content on their page(s) and must secure any permissions and address any rights or privacy issues that may arise.
The vast majority of web content should exist within the School of Education website, soe.syr.edu. Some exceptions can be made for larger centers, institutes, projects, or organizations and can be discussed on individual bases. The website is the primary vehicle for recruitment, fundraising, and public relation to all audiences. Staff and faculty should communicate online in a user- friendly manner and ensure that Web pages conform to a standard School and University- approved look and feel, using language that is consistent and concise.
MCE assists with planning/outlining web structure and pages, copywriting web content, maintaining and editing the website, and posting/captioning online video, adding to and approving web calendar events, and creating/editing/posting all news releases and articles. Academic program content must also be approved by the office of Academic and Student Services.
Departments and offices are responsible for periodically reviewing and updating their web content, and notifying MCE of significant events or changes (personnel shifts, curriculum changes, deadlines) that should be reflected on SOE website.