Brand Guide and Logo Downloads

The brands of Syracuse University and the School of Education are meant to not only use a single visual identity to cohesively communicate about the University, but also connect to the experiences and emotions of faculty, staff, students, alumni, families, community members, and more.

A Note on Trademarks

Syracuse University holds the trademark and licensing rights to a variety of names, logos, and images associated with the University. Permission for using these trademarks (including the Syracuse University name, logo, seal, Otto’s image, ‘CUSE, and more) on items such as t-shirts, pens, folders, giveaways, and outside publications must be obtained from the Office of Trademark Licensing.

Syracuse University and School of Education Visual Identity

Visual identity includes the logos, colors, and fonts used in University and School materials including but not limited to brochures, pamphlets, booklets, posters, fliers, memos, letters, forms, business cards, email, and electronic communications. These materials are created and used by departments and offices within the school, and should retain consistency about the Syracuse University and School brands.

This includes use of the Syracuse University School of Education logo:

Syracuse University School of Education

Several color variations are available for use on orange, blue, and dark backgrounds. Downloads of the logo and associated guides are available on the Syracuse Answers platform (must login with your SU NetID).

These logos, and SOE materials, should adhere to the same spacing, sizing, color, accessibility, and other guidelines as the Syracuse University logo. School of Education materials should also adhere to the color usage and accessibility guidelines for the University brand.


The official typeface of Syracuse University is called Sherman. The serif and sans-serif versions of Sherman are installed on all Syracuse University owned computers, and can be downloaded for use on other machines.

When creating materials that may be sent or accessed electronically by people outside of main University computers, Verdana should be used. Verdana is also the standard for Syracuse email messages and signatures.

Documents and Templates

Commonly used electronic and printable items can be downloaded from Brand Resources on Syracuse Answers, including:

  • Electronic letterhead and memo templates
  • PowerPoint templates
  • Name tag templates
  • Email standards and signature

Syracuse University and School of Education branded print materials can be ordered from Dupli, SU’s official print partner, through eProcurement on MySlice, including:

  • Letterhead envelopes
  • Business cards
  • Notecards and envelopes
  • Large volume copy/printing jobs

They can also help with printing of other materials (posters, handouts, brochures, postcards, etc.) once your department has worked with MCE on branding and design.

Departments, Centers, and Other Programs

Departments and offices within the School of Education should use the School of Education logo; logos are not available for individual departments, majors, academic programs, or individuals. Departments can work with MCE on type treatment to represent their departments and other sub-units.

MCE works with the Division of Marketing and Communications to determine branding news and create logos and assets for centers, institutes, and similar programs. Identities are available for CAASD, CDI, CHP, Taishoff (on SOE logo page) and Lender (on centers logo page).